Co-branding research: where we are and where we could go from here
Chapitre 3. Le marketing de la marque olympique | Cairn.info
For Omega and Swatch, the rewards of co-branding could be astronomical
PDF) Success drivers of co‐branding: A meta‐analysis
Co-branding and Retail | Benefits and famous success stories
Co-Branding: Why Creative Collaboration is the Key to Commercial Success - GoVisually
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Co-Branding: The Science of Alliance | SpringerLink
Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding - ScienceDirect
Alliances de marques: quel profit pour les marques partenaires?
What Is Co-Branding? | The Branding Journal
Co-Branding and Brand Alliance: Why & How - Creatopy
Co-branding as a masstige strategy for luxury brands: Desirable or not? - ScienceDirect
Le co-branding dans le secteur du luxe | Sup de Luxe
L'alliance de marques | Cairn.info
Amazon.fr - Co-branding: The Science of Alliance - Blackett, T., Boad, R. - Livres
Co-branding research: where we are and where we could go from here | Emerald Insight
Co-Branding: The Science Of Alliance - Branding Strategy Insider
Amazon.fr - Co-Branding: The Science of Alliance - Interbrand, Blackett, Tom, Boad, Robert W. - Livres
Co-Branding - Meaning, Strategies and Benefits - MBA Knowledge Base
Success drivers of co‐branding: A meta‐analysis - Paydas Turan - 2021 - International Journal of Consumer Studies - Wiley Online Library
From Target to Supreme, Branding's Latest Obsession Is Collaborations - Bloomberg
Co-Branding and Brand Alliance: Why & How - Creatopy
Co-Branding: What It Is, How It Works, and Examples
Le co-branding dans le secteur du luxe | Sup de Luxe
Co-branding research: where we are and where we could go from here | Emerald Insight
